Lotte Department Store said on the 10th that it will open a store for the global street fashion brand Human Made on the first floor of Lotte World Mall in Jamsil, Seoul, on the 13th.
Human Made is a lifestyle and fashion brand founded in 2010 by Japanese fashion designer NIGO (Tomoaki Nagao). NIGO is the founder of "BAPE," which gained popularity with its monkey character. He also became known as the first Japanese chief designer at the luxury brand Kenzo since its founder Kenzo Takada.
To mark the store opening, Lotte Department Store will also introduce limited products sold only at Lotte World Mall in Jamsil. The key lineup is the "Neoguri animal collection," using a raccoon selected as the animal symbolizing Jamsil, and consists of nine items including apparel and goods. When Human Made opens a new store, it has introduced limited collections by selecting an animal character that symbolizes the region or space.
A collaboration collection with VERDY, Human Made's creative director and an artist, will also be released exclusively. Six items, including work jackets and tote bags featuring graphics that combine VERDY's character "VICK" with the Human Made heart logo, will be unveiled.
Recently, Lotte World Mall has been speeding up efforts to attract overseas fashion brands. In May, it opened the first stores in Korea for the bag brand PORTER and the running brand Saucony, and in March it hosted an exhibition celebrating the 20th anniversary of the fashion and culture media platform HYPEBEAST.
Yun Hyeong-jin, head of fashion at Lotte Department Store, said, "Human Made is one of the brands drawing attention in the global fashion market," adding, "We plan to continue showcasing differentiated brands and content, a core competitive edge that drives customer traffic."