Nol Universe Co said on the 9th it will hold its largest discount campaign of the year, "NOLDAY," for about nine weeks from the 15th through Aug. 17. A pre-event promotion will also run ahead of the campaign.
NOLDAY is an in-house discount festival first introduced by Nol Universe Co last summer. It offers benefits that span travel and leisure overall, including domestic and international air tickets and accommodations, tours and activities, and shows and tickets.
During this year's NOLDAY period, domestic travel products will be discounted up to 80% and overseas travel products up to 50%. NOL plans to unveil a variety of special-price offerings in partnership with companies across the domestic and international travel and leisure sectors.
During the campaign, benefits will be released each week around new themes and regions. Daily mission events and influencer content will also run to offer not only discounts but interactive content to enjoy.
A pre-event promotion will run ahead of the main campaign. Customers can preview key benefits and the structure of NOLDAY until 9:59 a.m. on the 15th. NOL will issue a 5% discount coupon for domestic accommodations during the pre-promotion period. The coupon can be used in combination with other discounts from June 15 to 22 based on the reservation date.
Creator teasing content to announce the start of NOLDAY will also be released. NOL aims to raise customer anticipation for the main event through this.
Nol Universe Co rolled out NOLDAY domestic and international editions in succession on July 14–20 and 22–28 last year, offering various discounts on accommodations and air tickets. During this period, NOL drew customer participation, including logging its highest-ever daily active users (DAU). The company plans to grow NOLDAY into Korea's leading travel and culture discount campaign.
Cho Miseon, head of the marketing group at Nol Universe Co, said, "NOLDAY is NOL's flagship campaign that spans customers' leisure across everything from travel to shows," adding, "With the largest-ever benefits and a variety of interactive content prepared this year, we expect customers' summer leisure experiences to be even richer."