Lotte Group said on the 8th that it held the 2026 Lotte Awards at Lotte Hotel World in Jamsil, Seoul, on the 8th to recognize employees and organizations that delivered results through challenge and innovation over the past year. Lotte Group Chairman Shin Dong-bin urged the winners to continue bold challenges even in times of crisis to strengthen the group's competitiveness.
The Lotte Awards is a ceremony that honors the achievements of employees and organizations that contributed to creating customer value and strengthening the group's competitiveness. About 100 people, including Chairman Shin Dong-bin, Lotte Corporation management, CEOs of major affiliates, and award recipients, attended the event.
Encouraging the winners, Chairman Shin said, "Through today's award cases, we were able to clearly confirm our DNA of challenge," and "trusting in our strength that shone even in crisis, please raise the group's competitiveness through bold challenges."
The awards were divided into the grand prize and the sales/marketing, brand/CX design, research and development (R&D), and Challenge institutional sectors.
This year's grand prize went to Lotte Hotels & Resorts. Lotte Hotels & Resorts was recognized for enhancing its global brand competitiveness by successfully handling protocol and catering for major international events, including the dinner for the Asia-Pacific Economic Cooperation (APEC) summit held in Gyeongju last year.
During the event period, Lotte Hotels & Resorts dispatched more than 400 culinary and service staff to the site and conducted protocol service training for local hotel employees. Through this, it was assessed to have showcased Lotte Hotels & Resorts' service capabilities and brand value to national leaders and global corporations officials.
The top award in the sales/marketing institutional sector went to Lotte GRS, Lotte Wellfood, and Lotte Advanced Materials. Lotte GRS was recognized for introducing collaboration products with "Culinary Class Wars" and Napoli Mafia; Lotte Wellfood for growth of the Kancho brand; and Lotte Advanced Materials for maintaining the No. 1 market share by applying eco-friendly plastic TV housings.
In the R&D institutional sector, Lotte Basic Materials, which developed polypropylene (PP) products for battery separators, was selected.
In the brand/CX design institutional sector, newly established this year, Lotte Construction and Lotte GRS won. Lotte Construction was recognized for building the brand asset of its high-end residential brand "LE | EL," and Lotte GRS for strengthening customer experience through space renewal.
The Challenge institutional sector, created to spread a spirit of challenge and a culture of innovation, went to Lotte Fine Chemical. Lotte Fine Chemical was recognized for developing a new business model using eco-friendly superabsorbent resin. Although it initially failed to enter the diaper materials market, it shifted its business direction to the soil moisturizer market and was assessed to have secured new growth potential.