Lotte Shopping's e-commerce platform LOTTE ON said on the 8th it will hold a large-scale discount event, "2026 Giants Day," featuring the Lotte Giants and major Lotte affiliates.
The 14-day event runs from the 8th to the 21st and includes the Lotte Giants, Lotte GRS, Lotte Wellfood, Lotte Chilsung Beverage, Lotte Hotel and Lotte Cinema. LOTTE ON plans to combine sports fandom with affiliate benefits to deliver both shopping fun and tangible discounts to customers.
From the 8th to the 14th, the first week focuses on fashion and beauty categories. During the event, customers can get coupons worth up to 20%, and the company will target demand for summer-season apparel, sportswear and beauty items. Key participating brands include Nike, Sporty & Rich, Calvin Klein, LAP, Discovery, Lacoste, Lucky Chouette and espoir.
It will also run "Today's Home Run King," a limited-quantity special-price corner. Featured items include Lotte GRS Krispy Kreme Doughnuts Original Glazed Dozn, LIWOOD BRII kids' sandals, OURHOME karaage, Marie Claire logo short-sleeve T-shirt, Puma Ultimate Fit DRY CELL wireless set, Maeil Greek yogurt, and Parfait by Allerman Sherbet waffle cooling blanket.
Customer participation events are also planned. In the "Lotte All-Star Lineup" event, customers who upload proof shots of using Lotte affiliates in daily life or leave comments will be entered into a drawing to receive products from affiliates such as Lotte Wellfood, Lotte GRS, Lotte Hotel, Korea Seven and Lotte Cinema.
A finale event will also be held for customers who purchase during Giants Day. A total of 900,000 L.POINT will be awarded to 300 customers drawn from those who spent 50,000 won or more during the event.
From the 15th to the 21st, the second week expands to food, home living, digital appliances and travel categories. LOTTE ON plans to offer coupons worth up to 20% by category, with details to be announced later.
Meanwhile, LOTTE ON revamped its website and mobile app in February to build a customized shopping environment. The home screen reflects customer data and shopping behavior patterns to place preferred brands and products up front. The goal is to provide a comfortable shopping environment where users can quickly browse and purchase items on a personalized screen without searching.
Kim Eun-su, LOTTE ON L.TOWN Head of Team, said, "Giants Day is a flagship first-half shopping event held with LOTTE ON sellers. We prepared it so customers can experience both the fun of shopping and real benefits by combining popular items by category with affiliate perks."