Goodai Global said on the 7th it will appoint Koo Chang-geun as co-CEO effective on the 8th. Koo, the incoming chief, is a management expert who worked as an analyst at Samsung Securities, joined CJ Group, and later served as head of group business strategy management and as CEO of CJ Foodville, CJ Olive Young, and CJ ENM.
As CEO of CJ Foodville, Koo strengthened production capabilities, led the separation and growth of the cafe brand A TWOSOME PLACE, and optimized the multi-brand business structure. He later served as CEO of CJ Olive Young, playing a leading role in transforming Olive Young from a simple drugstore into an omnichannel beauty platform spanning online and offline.
In particular, he has experience boosting distribution platform competitiveness by optimizing store trade areas, upgrading the online mall, laying the groundwork for developing private brands (PB), and expanding global reverse direct-purchase channels for K-beauty. Goodai Global plans to further strengthen its global distribution strategy and management system with Koo's addition.
Cheon Ju-hyeok, CEO of Goodai Global, said, "With the addition of co-CEO Koo Chang-geun, we will be able to further strengthen our global distribution strategy and management system," adding, "We will write a new chapter for K-beauty together."
Koo Chang-geun, the incoming co-CEO, said, "Goodai Global already has brands that have amply proven their potential in the global market," adding, "I will lead business expansion so that the outstanding brand portfolio can reach more broadly in the global market."