Goodai Global said on the 7th it will appoint Koo Chang-geun as new co-CEO effective on the 8th. Koo, a management expert, worked as an analyst at Samsung Securities before joining CJ Group, where he oversaw group business strategy and later served as CEO of CJ Foodville, CJ Olive Young, and CJ ENM.
As CEO of CJ Foodville, Koo strengthened the production base, led the separation and growth of the cafe brand A TWOSOME PLACE, and optimized a multi-brand business structure. He then played a leading role as CEO of CJ Olive Young in transforming Olive Young into an omnichannel beauty platform spanning online and offline.
In particular, he has experience boosting the competitiveness of the retail platform by optimizing store trade areas, advancing the online mall, building a foundation for private brand (PB) development, and expanding global reverse direct-purchase channels for K-beauty. Goodai Global plans to further strengthen its global distribution strategy and management system with Koo's appointment.
Cheon Ju-hyuk, CEO of Goodai Global, said, "With the addition of co-CEO Koo Chang-geun, we can further strengthen our global distribution strategy and management system," adding, "We will write a new chapter for K-beauty together."
New co-CEO Koo Chang-geun said, "Goodai Global already has brands that have fully proven their potential in the global market," adding, "I will lead business expansion so that the outstanding brand portfolio can stretch further across the global market."