Fashion platform W Concept said on the 4th it will hold its biggest first-half shopping event, "W Week," through the 14th.
The event covers fashion, beauty and lifestyle. The detailed programs include ▲ 24-hour Brand Day ▲ Category Day ▲ Signature Collection ▲ theme-based brand sales ▲ a refurb-only product hall.
On 24-hour Brand Day, popular brands such as Frontrow, Siyazu, Nike, Draw Fit Women, Loeuvre and ON&ON will be offered with steep discounts. Category Day will also run, showcasing summer tops, outerwear, life & beauty, bottoms & dresses, bags and shoes.
Curated events will also be held, including the "Signature Collection," which brings together buzzworthy items such as contemporary and casual pieces; the "New Concept Encore Sale," which introduces newly onboarded brands; a "refurb-only product hall"; and a "VIP-only hall."
In addition, relay livestreams with brands such as Marn Five, Nylora, Gongdrin and Simmons will showcase loungewear, beauty and kids products. It will offer brand-specific coupon packs for up to 30% off and 5% double coupons at 10 a.m. and 6 p.m. daily, and it will also run a lucky draw event where items such as a 3 million won Korean Air Lines gift card can be purchased for 100 won.
Sales during W Week held in June last year increased 45% from a year earlier. As the event expanded, average app visitors and order counts rose 16% and 33%, respectively. In particular, sales for the 165 brands that joined the 24-hour brand sale more than doubled.