Musinsa said on the 3rd that it will unveil "AI Trend Curation," a service in which artificial intelligence (AI) analyzes global fashion trends and recommends products.
Until now, AI technology used in the e-commerce industry has mainly focused on personalized recommendations that analyze a user's purchase history or click data to suggest items of interest. In contrast, Musinsa's AI Trend Curation analyzes fashion and beauty trend changes outside the platform in real time and proposes related products.
The service was developed to address the limitations of existing search environments designed for consumers with a clear purchase intent. Musinsa noted that demand is growing among "discovery-driven consumers" who want to explore the latest trends and find new styles rather than search for a specific product.
As summer approaches, Musinsa first applied the service to the hats category, including caps and baseball caps, where demand is rising. The company plans to expand the service to all fashion and beauty categories going forward.
A Musinsa official said, "This is the first step in an active shopping scenario where AI first reads the market context and presents trends," adding, "Time-to-market capabilities that respond in real time to ever-changing trends will be maximized."
Recently, Musinsa has been accelerating the expansion of AI-based services. In January this year, it openly recruited "AI-native" new developers, and in March, it joined hands with Kakao to introduce an AI-based recommendation service within KakaoTalk. Last month, it hosted the "Mu-jinjang Good Luck AI Advertising Festival," where customers themselves became advertising models and producers to create content with AI.