Nongshim said on the 2nd that it will launch a new snack, "Yukpo-kkang spicy flavor," on the 8th.
Yukpo-kkang is a snack that reinterprets jerky, a favorite bar snack among consumers. Nongshim said, "While keeping jerky's unique umami intact and adding the snack's crisp texture, you can enjoy jerky in a new way."
Nongshim aims to carry the popularity of the bar snack "Meoktae-kkang" through Yukpo-kkang. Meoktae-kkang became popular right after its launch, recording cumulative sales of about 52 million bags.
Nongshim has been rolling out new products to expand its snack business. In Apr. last year, it launched "Melon Kick," the first new product in the "Kick series" in 50 years since Banana Kick.
It also released "Meoktae-kkang gochujang mayo flavor," three types of "Cleopatra," and "Potato Chip K-korean seasoned chicken flavor," and expanded its lineup by introducing "Nurungji Pop" through original equipment manufacturing (OEM).
Nongshim launched a total of nine new snack products over the past year. A Nongshim official said, "We plan to continue introducing a variety of snacks that incorporate foods consumers prefer."