Lotte Mart said it will hold its June "Tongkeun Day" for five days from the 3rd to the 7th.
Tongkeun Day is a large-scale discount event that Lotte Mart and Lotte Super have operated monthly since this year, focusing on food and daily necessities with high customer impact. Rather than simply discounting a few items, it is structured to reintroduce products with high seasonal demand and items that saw strong responses in the previous event.
The flagship item for June's Tongkeun Day is watermelon. On the 6th only, "Tongkeun Watermelon (6 kg or more, domestic)" will be sold for 9,990 won when paid with the event card. Sales are limited to 10,000 watermelons across all stores, with a limit of one per person.
All watermelon items except Tongkeun Watermelon will also offer a 10,000 won discount when paid with the event card throughout the event period. Seasonal fruits "house plums (400 g, domestic)" and "Seongju win-win chamoe (1.8 kg, domestic)" will each be sold for 9,990 won.
The meat section prepared discounts led by samgyeopsal and premium Korean beef, known as hanwoo. "Kkeutdwae samgyeopsal and neck (each 100 g, chilled, imported)" can be purchased for 990 won with an event card, limited to two packs per person. "Top-grade hanwoo sirloin (1++ grades 7, 8, 9, 100 g, chilled, domestic)" will be 50% off with the event card. On the 6th, "pork front leg (100 g, chilled, domestic)" will be sold for 990 won to L.Point members.
Seafood discounts are also underway. "Live lobster, medium/large (Canada)" and "Wando abalone (10 pieces, large, domestic)" will be sold at 50% off with the event card. "SUPER fresh salmon for grilling/sashimi (each 100 g, chilled, Norway)" offers a 40% discount for L.Point members.
Processed foods and snacks are also included. "Pulmuone and OTOKI naengmyeon & jjolmyeon, 7 varieties" and "all Häagen-Dazs pint items" will run as a buy-one-get-one (1+1) offer. All ice cream bars, tubes, cones, and sandwiches will be 50% off when purchasing 10 or more with an event card. Thirty-three large-size carbonated drinks and 29 large-size fruit and vegetable drinks will be half-price when buying two or more, and on the 6th and 7th, all bagged ramyeon will be offered as a 2+1 deal with event card payment.
Unconventional collaboration products are also prepared. Lotte Mart will sell limited "Milkis Zero X StelLive (250 ml, 6-pack)" and "Crown Butter Waffle X StelLive (632 g)," which include random photo cards of the virtual idol "StelLive." These items will be pre-sold on the 4th on Lotte Mart Zetta and will be sold at offline stores nationwide starting on the 6th. It will also introduce "Samlip Pokémon Bread, 10 varieties," which includes special 30th-anniversary Pokémon stickers, and "Lotte MapleStory collaboration, 6 varieties," featuring character designs.
Shim Young-jun, head of promotions and marketing for Lotte Mart and Lotte Super, said, "June's Tongkeun Day has been carefully prepared with signature foods that saw strong customer responses in the first half and products with high summer demand," adding, "We plan to provide a richer shopping experience by offering not only practical price benefits but also a diverse lineup of unique collaboration items and customer-participation events."