The three major convenience store chains are rolling out large-scale promotions in June targeting demand for sports viewing and early summer outings. They are highlighting popular summer items, from discounts on chicken, pizza, and beer timed to the Korea soccer schedule to promotions on ice cream, highballs, and fresh-brewed instant coffee.
GS25 will run chicken, pizza, beer, and snack promotions centered on Korea's soccer match days on the 12th, 19th, and 25th throughout June. For chicken, from 8 p.m. the day before each game through game day, three made-to-order items—boneless fried chicken, whole mozzarella cheese chicken, and whole fried chicken—will be sold at a 50% discount. Buffalo wing sticks will be offered as a buy one, get one free deal. Go Pizza will give a 40% discount when buying two or more pies on the 12th and 19th, and a 50% discount on the 25th.
Beer promotions will also run in parallel. Throughout June, GS25 will sell six cans of seven popular beers, including Daisy Lager, for 12,000 won to customers paying with KB Kookmin or Shinhan cards. When purchasing beer bundle products with Kakao Pay, a 20% payback benefit will be provided, and on the day before and the day of games, beer bundle pickup deals—four cans for 8,000 won and six cans for 12,000 won—will also be offered through the "Our Neighborhood GS" app. About 30 snack items, including jerky and dried filefish, will be 50% off when buying two through the 15th.
Distributors under GS Retail are also helping build a supportive soccer atmosphere. GS The Fresh will hang banners reading "Cheer for Korea" in stores and run app pre-order time deals on the morning of game days through the "Our Neighborhood GS" app. GS Shop will hold the "GOAL-den Festa" from the 12th to the 25th and give chicken e-gift cards to 100 customers each day who spend more than 50,000 won across all channels.
CU, run by BGF Retail, is focusing on discounts for key summer products such as beer, highballs, ice cream, and fresh-brewed instant coffee as the summer season gets into full swing. Domestic canned beers Hanmac and Kelly will be sold eight for 16,000 won, lowering the per-can price to around 2,000 won. The top-selling imported beer bundle, Asahi 6-pack, will be offered at 12,900 won, and bundles of four cans of popular imports such as Stella, Heineken, and Hoegaarden will be sold for 10,000 won.
Highball promotions will also expand. The CU-exclusive Jim Beam Highball Peach will be sold at more than 40% off at four cans for 9,000 won. Differentiated items such as Absolut fresh fruit highball, aespa lemonade highball, and Peaceminusone highball can be purchased at 12,000 won when buying three cans. An additional 2,000 won discount applies when paying with Naver Pay Money or points.
Ice cream promotions were also strengthened. All Häagen-Dazs products will have up to 50% off when buying two or more. Eleven popular bar ice creams from Binggrae, including B.B.BIG, Nougat Bar, and Babamba, will be sold for 5,600 won when buying 10. When purchasing get Coffee iced Americano together with a sandwich, hamburger, or salad, customers can get up to 1,500 won off depending on the payment card.
7-Eleven also put ready-to-eat chicken and ready-to-eat pizza promotions at the forefront for the international soccer event and the peak summer season.
Throughout June, 7-Eleven will run a 2+1 deal on jumbo drumsticks and red bean glutinous rice donuts, and will give a free cola when purchasing a consomme boneless chicken set. During key match periods, buffalo wing drums will be discounted by 2,000 won. When buying 11 ready-to-eat chicken items for same-day pickup through the Seven App, customers can receive discounts of up to 4,000 won per item.
Also throughout June, when paying with Kakao Pay Money, "whole thigh chicken steak" and "giant chicken cutlet" will be offered at 20% off, and starting on the 12th, "fried whole chicken 720g" will be sold at 30% off.
Ready-to-eat pizza promotions were also prepared. When purchasing any of five whole ready-to-eat pizza products, including ALL pepperoni pizza and bulgogi truffle pizza, a cola will be provided, and pepperoni slice pizza and combination slice pizza will be offered as a cross buy one, get one free deal.