29CM will hold its biggest sale of the first half, "29 WEEK."
Select shop 29CM, operated by Musinsa, said on the 1st that it will hold 29 WEEK from 7 p.m. that day through the 11th.
29 WEEK is a large-scale sale that 29CM holds twice a year. About 3,000 brands in fashion, home, beauty and sports will take part in this event, offering discounts of up to 83%.
During the event, 29CM will also run various brand specials. Through "One Brand Day," which spotlights one brand each day, it will offer popular brands such as Poetoe, Facade Pattern and Dragon Diffusion at special prices.
The scale of participation in the "Encore Onboarding Fair" was also expanded by 66% from last year. The Encore Onboarding Fair is a special offering popular brands with discounts of up to 29%. About 320 brands, including Dainit, Low Classic and Salomon, will participate in this event, and the live commerce content "29 LIVE" has been expanded to a total of 14 episodes.
It also strengthened content for first-time buyers and for exploring new brands. It offers special discounts for customers making their first purchase of a brand they were interested in, and will run a "Category Day" special introducing popular items in high-demand summer categories.
At 12 p.m. daily, it will issue first-come, first-served lucky coupons with discounts of up to 50%, and it will also run "29 Deal," which offers best-sellers and items with high monthly sales at special prices.
It will also run promotions based on purchase amount. Customers who spend 50,000 won or more will receive a 17% cart coupon, and customers who reach tiered purchase amounts starting at 200,000 won will be entered into a drawing to receive Musinsa Money.
There will also be offline events. From the 5th to the 7th, it will hold the "29 WEEK Taste Delivery" guerrilla event around Seongsu-dong and Hannam-dong in Seoul. At the event site, customers who access the 29CM application (app) will receive a randomly composed "Taste Box," and anyone can participate by logging into the app.
Meanwhile, the 29 WEEK held in June last year recorded a cumulative transaction amount of 94.4 billion won during the event period. Total units sold during the event reached 1.6 million, and daily active users (DAU) rose by about 50% over the same period. About 20,000 people visited the five-day event that linked the mobile app with an offline pop-up.