Lotte Department Store said on the 28th that it will open a store for the global bag brand "Porter" (PORTER) at Lotte World Mall in Jamsil on the 29th.

Poster for the Porter store opening on the first basement level of Lotte World Mall in Jamsil. /Courtesy of Lotte Department Store

Porter is a bag brand introduced in 1962 by Yoshida Company, founded in 1935 by Japanese bag artisan Yoshida Kichizo. It has built a base of enthusiasts at home and abroad by emphasizing Japanese craftsmanship, durability and practicality. It first entered Korea in 2016.

The Porter store at Lotte World Mall is about 40 pyeong in size. It features a facade with emphasized curves and arched walls. It applies a new horizontal logo signage design that had been used only in Porter stores in Japan.

It will also unveil, for the first time, limited products sold only at the Lotte World Mall store. The Topaz (TOPAZ) series, in the "Topaz Blue" color, consists of five of the brand's popular styles.

Jung Su-yeon, head of beauty and accessories at Lotte Department Store, said, "We will continue to strengthen Lotte Department Store's unique competitiveness through strategic collaborations with global brands and differentiated content."

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