The largest shareholder of COSMAX BTI, the holding company of the cosmetics original design manufacturing (ODM) firm COSMAX Group, has changed to the owner's second-generation successor.

Lee Byeong-man (left), new CEO of COSMAX, and Lee Byeong-ju, CEO of COSMAX BTI. /Courtesy of COSMAX Group

According to the Financial Supervisory Service's Data Analysis, Retrieval and Transfer System (DART) on the 28th, the largest shareholder of COSMAX BTI changed from Chair Seo Sung-seok to Vice Chair Lee Byung-man, CEO of COSMAX. Seo is the wife of Chair Lee Kyung-soo, founder of COSMAX.

Seo sold 843,340 shares to related parties SSY Co., Ltd. and BGAH Co., Ltd., respectively. As Seo's equity stake in COSMAX BTI fell from 22.61% to 13.83%, Vice Chair Lee Byung-man, who already held 19.95%, became the largest shareholder.

SSY and BJA H were founded in Mar., with Vice Chair Lee Byung-man, the eldest son, and COSMAX BTI Vice Chair and CEO Lee Byung-ju, the second son, each owning 100% as personal companies. Combined, the two companies' stakes mean the two sons hold an identical 24.34% equity in COSMAX BTI.

Early this year, COSMAX Group promoted the owner's second-generation successors side by side to vice chair. Vice Chair Lee Byung-man oversees the cosmetics business, including research and development (R&D), manufacturing, and responses to global clients, while Vice Chair Lee Byung-ju is in charge of the group's mid- to long-term strategy and new businesses at the holding company level.

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