Norwegian bottled water brand VOSS said on the 27th that it has moved to expand its water portfolio in Korea through local distributor Coffee & Cocktail.
After introducing sparkling water (carbonated water) in Korea in September last year, VOSS is launching a new still water (non-carbonated water) lineup this month. VOSS water is drawn from a source located in Vatnestrøm, Iveland, in southern Norway.
VOSS is distributed through online and offline channels including department stores, Coupang, and Market Kurly. VOSS is continuing sponsorships and partnerships through a variety of culture and lifestyle events, including art exhibitions, fashion events, and gastronomy events.
Coffee & Cocktail said that by launching products in PET bottles this time, it has enhanced portability and practicality. A Coffee & Cocktail official said, "We are expanding brand experience in the domestic market through diverse consumer touchpoints."