VOSS Water, the Norwegian bottled water brand, said on the 27th it is moving to expand its water portfolio in Korea through local distributor Coffee & Cocktail.
After introducing sparkling water to the Korean market in September last year, VOSS Water is launching a new still water lineup this month. VOSS Water is sourced from a spring located in Vatnestrøm in Iveland, southern Norway.
VOSS Water is distributed through online and offline channels, including department stores, Coupang, and Market Kurly. VOSS Water is continuing sponsorships and partnerships through a variety of culture and lifestyle events, including art exhibitions, fashion events, and gastronomic events.
Coffee & Cocktail said the newly released PET-bottle format offers portability and practicality. A Coffee & Cocktail official said, "We are expanding brand experiences in the domestic market through a range of consumer touchpoints."