Samyang Foods said on the 26th it will release a new product, "Samyang1963 big cup uji green-onion spicy soup (hereafter Samyang uji green-onion spicy soup)."
Samyang uji green-onion spicy soup is a new product that adds the distinctive cool and peppery broth of green-onion spicy soup to the deep flavor of uji (beef tallow). As demand has grown among consumers recently for Korean-style broth ramen that is rich yet easy to enjoy, the company said it reflected this trend to deliver a deep, refreshing broth flavor.
Based on beef stock with added green onion and black pepper aroma, it achieves a heavy yet clean broth, and large green onion flakes and beef-flavored flakes boost flavor and texture. The noodles are fried in cup-ramen–exclusive Colden Blend Oil to maximize nuttiness, and the product is designed to be microwaveable (1 minute 30 seconds at 1,000W).
To mark the launch, Samyang Foods plans to sell the product through Naver Shopping Live's "New Product It Show" at 7 p.m. on the same day. Samyang uji green-onion spicy soup will be sold at convenience stores nationwide starting on the 28th.
In this way, Samyang Foods has again brought its uji deep-frying technology to the forefront. Uji is a refined beef fat ingredient that enhances ramen's nutty flavor. After the so-called "uji incident" in 1989, Samyang Foods did not sell ramen using uji for some time, but since November last year it has been rolling out products under the "Samyang1963" brand that reexamine its technical prowess and heritage.
A Samyang Foods official said, "We plan to continue introducing a variety of broth ramen products that reflect consumer tastes and food culture."