Convenience store 7-Eleven said on the 25th that it will launch the All New kimbap lineup (product group) starting on the 27th.
All New kimbap is a kimbap product that, by applying anti-staling and moisture-retention technology for refrigerated rice, delivers moist, chewy grains even in low-temperature environments. In particular, a new seaweed processing method was applied so the sheet breaks cleanly without getting soggy or tough from the rice's moisture. This addresses the differences in physical properties between rice that hardens during refrigeration and seaweed that turns soggy when heated in a microwave.
On the 27th, 7-Eleven plans to apply the new method to its flagship bestseller, Heaping Tuna Kimbap, and roll it out. The next day, it will release Spam Spicy Chili Kimbap, and on the 2nd of next month it will relaunch 2,800 Value Kimbap after a refresh.
Separately, it will also introduce All New triangle kimbap. On the 28th, it will unveil Bigger Spam Spicy Chili Egg Fried Rice Triangle Kimbap, and on the 10th of next month it will relaunch Beef Gochujang & Tuna Mayo Triangle Kimbap.
Meanwhile, Korea Seven, which operates 7-Eleven, has moved to strengthen on-site competitiveness to return to the black in the second to third quarters this year. To that end, it launched All New triangle kimbap based on the Rice Project released last month, the premium bakery brand PPACKIT, and the healthy ready-meal brand Balance Spoon.