Budget coffee brand COMPOSE COFFEE said on the 25th that cumulative sales of major new menu items launched this year have surpassed 6.2 million.
According to COMPOSE COFFEE, the direction of the new menu reflects consumers' segmented tastes and lifestyles. A representative item is "chewy bunmoja tteokbokki," which captures the feel of school-front snack shops and strengthens snack-and-meal replacement options. Two kinds of sandwiches that can be enjoyed with coffee are in the same vein.
The "cream matcha latte," released in March, gained popularity with matcha's characteristic pleasant bitterness and the smooth richness of cream, and new items introduced in April, including the representative menu of the "All Day Compose" lineup (product group), "vanilla cream latte," surpassed cumulative sales of 350,000 cups within a week of launch. The "watermelon juice from Nonsan," reintroduced on the 12th, saw its average daily sales more than double year over year immediately after release.
With this positive response, COMPOSE COFFEE app order volume during the new menu launch period increased by up to 53% from a year earlier. A COMPOSE COFFEE official said, "We continue to introduce a variety of menus and content that reflect seasonality and the preference-consumption trend," and added, "We plan to offer customers a new brand experience."