Fixed-price household goods retailer Asung Daiso (Asung Daiso Co.) will open in NongHyup Hanaro Mart.
Asung Daiso Co. said on the 22nd that it signed a memorandum of understanding (MOU) on the 21st with NongHyup Economic Holdings for business expansion and joint growth through mutual cooperation.
Through this MOU, Asung Daiso Co. plans to enter Hanaro Mart, which has 2,200 stores nationwide. In particular, it is expected to improve access to convenient household goods and shopping convenience for residents in fishing and farming villages and in eup and myeon units where commercial facilities are scarce.
The two companies plan to build a sustainable cooperative relationship in various areas, including not only enhancing business competitiveness through Asung Daiso Co. store openings but also expanding synergies between distribution and finance such as new product development and financial collaboration, and operating a regular consultative body.
Asung Daiso Co. operates about 1,600 stores nationwide, and the number of stores has steadily increased over the past few years. It sells more than 30,000 items, including daily necessities, beauty, health functional foods, and fashion, at fixed prices ranging from 500 won to 5,000 won.