E-Land Group World's SPA (manufacturing and retail combined) brand Spao (SPAO) said on the 20th that it renewed and opened its official website, "Spao.com," on the 20th.
The renewal focused on building an integrated online-offline membership and providing an app-based, convenient shopping environment to expand customer touchpoints.
Spao improved mobile-centric UI (interface) and UX (user experience) to boost shopping convenience. It strengthened the purchase flow that naturally links content and products, and newly introduced a "Styling Clip" feature so customers can view a variety of outfit combinations.
An artificial intelligence (AI)-based personalization service was also applied. Based on behavioral data such as page views, views, cart, favorites, and purchases, personalized product recommendations have been advanced.
Through the renewal, it newly introduced E-Land Group's integrated membership, "E-Point (E-POINT)." E-Point is a membership used across E-Land Mall, Kidikidi, and other E-Land Group online platforms, as well as various channels within E-Land Group such as E-Land Retail, E-Land Eats, and E-Land Park.
It also strengthened tailored services for parent customers who use Spao Kids. When signing up for Spao.com and entering a child's information, customers can receive benefits optimized for family shopping, such as kid-customer-only coupons and birthday celebration coupons for children.
To mark the renewal opening, Spao is rolling out an integrated online-offline campaign. From May 20 to May 28, Spao will hold "Renewal Week" for integrated membership members, unveiling new collaboration products along with various participatory events.
E-Land Group plans to add 50 more Spao stores this year to embark on full-scale business expansion. Spao's sales last year were about 600 billion won, and it has continued double-digit growth every year since five years ago (in the 300 billion won range).