ably, the style commerce platform operated by Ably Corporation, said on the 19th that it will unveil the first product in its partner-collaboration private-label lineup, "ably label (ABLY LABEL)," in collaboration with beauty brand CLIO.
ably label is a collaboration-type private brand lineup in which ably plans and develops products with partners. ably plans to use its preference big data, which accumulates more than 150 billion cases annually, to identify customer demand and combine it with partners' product competitiveness to roll out differentiated products.
The first collaboration partner is CLIO. The collaboration products target the "Zalpa generation" and consist of two items—a cushion and a primer—focused on pore coverage, cited as a key skin concern for people in their teens and 20s.
"Mad Blur Cushion" naturally covers uneven skin texture and pores to help create a smooth complexion. It emphasizes a fresh finish and, considering young customers who value cost-effectiveness, will be released in the 10,000-won range—an unusual price point within CLIO's base lineup.
The gel-type primer "Mad Blur Pore Eraser" features a lightweight, adhering texture. It boosts the longevity of base makeup and corrects skin imperfections to help achieve a more refined finish.
A CLIO official said, "Through ably's vast big data, we precisely captured the latent gap for the Zalpa generation in the existing base makeup market and were able to intensively reflect their needs in the new products," adding, "We expect this collaboration to strengthen our touchpoints with the core beauty customer group in their teens and 20s and expand brand experiences."
ably plans to expand ably label in earnest, starting with its first collaboration with CLIO. In Jun., it will unveil collaboration products with vegan beauty brand Chasing Rabbits, followed by sequential releases of collaborative private-label products through partnerships with various brands, including skincare brand Torriden.
Kang Im-gyu, ably Deputy Minister of beauty PB, said, "ably label will provide a flexible business environment that allows partners to secure new growth drivers while giving customers the chance to encounter differentiated beauty products that suit their preferences," adding, "We will continue to lead beauty market trends by growing alongside our partners based on our unrivaled platform capabilities."
Meanwhile, ably last month launched its first in-house beauty brand "BYBLY" (BYBLY). BYBLY, meaning "by ably," was planned based on customer data for people in their teens and 20s accumulated on ably. It is characterized by offering products that reflect actual demand by analyzing preference, purchase, and review data on the platform. The products are sold exclusively on the ably app.