Nol Universe Co will host Korea's largest music festival, NOL FESTIVAL. Nol Festival is planned as an event with about 100,000 participants at KINTEX Exhibition Center 2 in Goyang, Gyeonggi, on Oct. 17-18 this year. It is expected to be the largest indoor music festival in Korea.
Chief Executive Lee Cheol-ung of Nol Universe Co said at the Nol Festival media day held at Blue Square in Hannam-dong, Seoul, on the 19th, "We will convey Nol Universe Co's brand value through an event that goes beyond online to meet customers in person and share experiences," and stated accordingly.
The travel and leisure platform NOL (formerly Yanolja) launched the integrated corporation Nol Universe Co of Interpark Triple in 2024 and is continuing to restructure its consumer platform business. The consumer platform institutional sector, which oversees Yanolja, Interpark, Interpark Tour, and Interpark Ticket, accounts for about 70% of NOL's total revenue.
Lee said, "NOL's vision is to make it so anyone can have fun with peace of mind," adding, "When you actually try to have fun, there are many things to sort out, from booking tickets to transportation and lodging." Lee added, "Through this event, we will show that we reduce the complex preparation process for leisure."
Nol Universe Co decided to run this festival as an invitation-only, free event so customers can ease the burden of booking. Entry coupons can be obtained by completing various missions or using NOL services. Paid tickets will also be sold, but the specific ratio was not disclosed.
The company also plans to provide a platform-linked experience so customers participating in the festival can easily book transportation and lodging. After participation is confirmed, it will design exposures on sites such as Yanolja so users can choose transportation or accommodations in line with the related itinerary.
It also revealed ambitions targeting the recent increase in inbound foreign tourists. Nol Universe Co plans to offer foreign customers free entries and ticket purchase opportunities, taking into account demand from K-pop fans. About 10% of attendees at this festival are expected to be foreigners.
Lee said, "Foreigners have to book lodging and transportation separately just to see one show," adding, "Nol Festival, which connects performance viewing with lodging, transportation, and K-content experiences into one, will give foreigners a new reason to come to Korea."
Nol Festival will run three stages simultaneously so customers can enjoy according to their tastes: super live, K-pop, and EDM. The first lineup announced that day included GOD, Nell, WOODZ, Lee Mujin, NMIXX, Hearts2Hearts, and Alan Walker. In addition to watching performances, programs will be prepared for fans to meet and interact directly with artists.