Binggrae said on the 19th that it will start selling the five-piece Banana Flavored Milk ceramic tableware set, launched in collaboration with premium ceramic brand "Yido Onhwa," through the main funding on the Wadiz crowdfunding platform from 2 p.m. that day.
According to Binggrae, the five-piece Banana Flavored Milk ceramic tableware set ranked No. 1 overall in real-time in the "coming soon" category on Wadiz. The Banana Flavored Milk tableware set, which began accepting open-notification sign-ups on Wadiz on the 29th of the previous month, surpassed 23,000 sign-ups in 20 days from the start.
The Banana Flavored Milk container is a design inspired by the traditional Korean moon jar and is regarded as an element that has symbolized the brand identity for a long time. In particular, this collaboration was planned to extend the container design, a brand asset, into everyday goods so that consumers can experience the brand's sensibility in daily life.
The tableware set will go on sale in the main funding on Wadiz from 2 p.m. that day. A limited early-bird quantity of 100 units will be sold at 50,000 won per unit. After the limited quantity is sold, it will be available at the list price for a period of time on a regular basis. The list price is 60,000 won per unit.
The five-piece ceramic tableware set consists of two items themed on Binggrae's signature products, Banana Flavored Milk and Strawberry Flavored Milk. When separated, it can be used as a total of five pieces of tableware, and when assembled, it can serve as a decorative item reminiscent of the Banana Flavored Milk's distinctive jar (moon jar) shape, according to Binggrae.
A Binggrae official said, "We will continue to present differentiated brand experiences that bring out the unique symbolism and sensibility of Banana Flavored Milk, our flagship product."