NS Home Shopping said on the 15th that it held the "NS Vision Proclamation—NewStage: Toward 2050!" on the 8th at the Saemaeul Undong Central Training Institute in Seongnam, Gyeonggi.

The event was prepared to mark the 25th anniversary of its founding to share the company's mid- to long-term direction and new value system with employees and to cement its commitment to future growth. The site was attended by Harim Group Chairman Kim Hong-kuk, key affiliates' chiefs, and NS Home Shopping executives and employees.

Cho Hang-mok, CEO of NS Home Shopping, introduces the new vision, No.1 Food & Life Shopping Platform, at the 25th anniversary vision declaration ceremony on the 8th. /Courtesy of NS Home Shopping

That day, NS Home Shopping presented "No. 1 Food & Life shopping platform" as its new vision. The goal is to grow into a platform corporations that provides tangible value to customers not only in dietary life but across overall lifestyle.

The new core values are ▲ trust ▲ challenge ▲ communication ▲ customer. It means building trust based on competence and responsibility, taking on challenges through swift execution and innovation, and strengthening communication centered on transparent consolidation and collaboration. It also plans to make customer-centric decision-making the key standard of its corporate culture.

In a commemorative address, NS Home Shopping CEO Cho Hang-mok said, "This vision proclamation is an occasion to declare a clear direction and standard for where we must go and how we must work," and added, "We will grow into the 'No. 1 food and life shopping platform' that delivers tangible value to customers' lives."

Harim Group Chairman Kim Hong-kuk also said in a congratulatory address, "NS Home Shopping's 2050 vision is a pledge to deliver top-tier value to customers," and emphasized, "Even amid a changing market environment, we must focus on customer value, the essence of business."

Meanwhile, NS Home Shopping on the 7th signed a business transfer agreement to acquire the operating rights of Homeplus Co. Express. Through this acquisition, it plans to add a nationwide offline store network to its existing TV home shopping and online-focused business and to expand competitiveness in fresh foods and customer touchpoints.

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