29CM, operated by Musinsa, said on the 14th it will newly open the kids select shop "29CM KIDS Seoul Forest" near Seoul Forest in Seongdong-gu, Seoul. It is the second offline kids store following "29CM KIDS Seongsu," which opened on Yeonmujang-gil in Seongsu-dong in Aug. last year.
29CM KIDS Seoul Forest will open on the 22nd on Atelier-gil near Seoul Forest. The store will span two floors totaling 84 pyeong, with about 60 brands set to move in. It features an expanded product lineup that includes not only kids' fashion apparel but also infant and toddler goods and lifestyle categories.
The first floor focuses on kids' apparel and accessory brands popular on 29CM. There will also be a separate "popup zone" that introduces noteworthy brands each season. The basement level is a lifestyle-focused space offering infant and toddler learning toys, tableware, stationery, and more.
To mark the opening, customer participation events will also be held. It will unveil the "29CM KIDS town map," a curation of 28 child-friendly stores (Welcome Kids Zone) around Seoul Forest, and customers who visit those stores will receive limited-quantity gifts through the end of this month.
From opening day through the weekend, gifts will also be given to customers who visit the "Musinsa Brick Garden," set up within the Seoul Forest Garden Expo, with their children. A picnic kit lending event for customers visiting Seoul Forest on Fridays and weekends will also run for a month. The picnic kit is available by advance reservation, and details can be found in the 29CM application (app).
Musinsa is actively responding to rising demand for kids' products. After unveiling the first offline kids store, 29CM KIDS Seongsu, in Aug. last year, it opened a Musinsa Standard store in Gangseo-gu, Seoul, in Jan. this year with a strengthened kids lineup. Last year, Musinsa's offline sales of kids' products increased 6.7 times from the previous year.