Gmarket said it will hold "Gmarket Day," the overseas version of Big Smile Day, in Singapore and the Philippines for five days starting on the 14th, stepping up support for global sales.
The event is a global promotion taking place on Lazada, Gmarket's sales channel in Southeast Asia. It was planned to offer the discount benefits of Big Smile Day, the biggest shopping event of the first half held in Korea, to local consumers as well. Sellers can apply Big Smile Day discounts to overseas customers without any additional expense, and can expand opportunities to showcase products both domestically and overseas at the same time.
Lazada is a major platform with about 160 million consumers across Southeast Asia. After Shinsegae Group and Alibaba International set up a joint venture (JV), it formed a sales partnership with Gmarket and has been selling Gmarket sellers' K-products since the end of last year.
At this event, Gmarket prepared additional discounts to help participating sellers increase sales. Gmarket and Lazada will provide them jointly, and the expense will be shared by both companies. Product exposure will also be strengthened by using major marketing placements within the Lazada site. Through this, the plan is to reduce sellers' marketing expense burdens while presenting products with price competitiveness to local customers.
About 20,000 K-seller products will be selected and sold at discounts of up to 70%. The focus is on beauty, fashion, food, sports, and digital categories, which see high demand in the Southeast Asian market. Key products include cushion foundation, cleansing foam, body oil, instant coffee, badminton rackets, golf clubs, cameras, and PC peripherals.
Gmarket plans to accelerate exports by expanding the number of linked products sold on Lazada to 2.5 times the level at the start of the year within this year. The company also plans to step up large-scale promotions to expand global sales, using this Gmarket Day event as a springboard. It will expand related events to Southeast Asian countries where Lazada operates, including Thailand, Malaysia, and Vietnam, and, through Alibaba International, speed up entry into other regions such as South Asia and Southern Europe—Spain and Portugal.
A Gmarket official said, "We are introducing a K-promotion format with strong product competitiveness and price benefits to global customers," adding, "We will strengthen discount competitiveness in overseas markets with high interest in domestic products and support sales growth for Gmarket cross-border sellers."