Marking its 42nd anniversary, Pulmuone set strengthening global brand competitiveness and expanding its sustainable diet business as core tasks. The goal is to move the "new management declaration" announced last year into the execution phase.
On the 12th, Pulmuone said it held a ceremony at its headquarters in Gangnam District, Seoul, to mark its 42nd anniversary and would make advancing the execution of its new management declaration a key management direction this year. The ceremony, themed "forty-two," featured a video tracing the company's early business footsteps, the "Pulmuone Person Award" honoring outstanding team members, and a time capsule event for leaving messages of support to one's future self and the company.
In a commemorative address, Lee U-bong, Pulmuone's overall CEO, said, "On the 41st anniversary last year, we announced our new management declaration and clarified the direction Pulmuone should take," and added, "This year, we will make the advancement of executing the new management declaration our core task and push in earnest organizational innovation, strengthening brand competitiveness, and expanding the sustainable diet business that broadens the concept of right eating."
Pulmuone plans first to secure future growth engines through organizational innovation based on new core values. Pulmuone's new core values are ▲ acting with integrity ▲ driving challenge ▲ growing together. Pulmuone will use these as action principles and work standards for employees and focus on fostering "entrepreneurial-type talent" that responds quickly to change.
To that end, it established a new execution-centered unit, the "New Growth SBU (Strategic Business Unit)," this year. Centered on AX (AI transformation), the New Growth SBU will rapidly commercialize ideas and immediately reflect market responses and data in business. The in-house venture program "P:Cell" will also expand to its second cohort to discover new business models that combine AX technology and business.
It will also refine its brand strategy. Building on last year's reestablishment of the BIS (Brand Identity System), Pulmuone this year established a global master brand framework. Based on this, it will pursue a "Global One Pulmuone" strategy that provides a consistent brand experience in markets worldwide and strengthen its position globally by linking the globalization of K-food with the sustainable diet business.
The sustainable diet business will also move into full swing. As defined by Pulmuone, a sustainable diet goes beyond sustainable foods focused on plant-forward eating and animal welfare to include meal plans that consider both personal health and the global environment. While expanding sustainable foods in B2C retail channels, Pulmuone is also introducing sustainable meal plans in B2B areas such as group catering and dining services.
It will also promote education businesses to broaden customer experiences. Pulmuone opened "Tasty Pulmuone," Korea's first sustainable diet cooking school, creating a space where consumers can directly experience sustainable eating. The 40-year-old kimchi museum will also be newly planned as a Korean food culture museum reflecting sustainable diet values.
Lee said, "The 42 years we have walked are not merely a history of growth but a journey of proving Pulmuone's value in the world," adding, "I expect each and every employee to create meaningful change with an entrepreneurial mindset and bold execution."