Korea hotel and resort corporations Sono Hospitality Group said on the 11th it changed its group name to "SONO TRINITY GROUP."
The name change reflects "Trinity," the new identity of T'way Air, which joined the Sono brand in 2025. It carries the intention to leap forward as a hospitality group that encompasses not only travel and lodging but also air.
SONO TRINITY GROUP unveiled a new slogan, "Bringing families closer through every journey." The plan is to expand the customer experience by combining the operational capabilities accumulated in the hotel and resort business with expertise in the airline business.
Recently, SONO TRINITY GROUP moved from its Songpa-gu headquarters to a new integrated office in Magok, Gangseo-gu, Seoul. Earlier, the company secured funds for the move by selling Sono Tower in Munjeong-dong, Songpa-gu, and Seowon Building in Seocho-gu, owned by affiliate Daemyung Station.
Chairman Seo Jun-hyeok of SONO TRINITY GROUP said, "This group name change is a starting point to create greater synergy by organically linking the capabilities of each area and to connect the future under one name."