Lotte Wellfood said on the 7th that it has revamped the package design of its flagship snack brand "Kkokkalcon." It is the first time in five years since 2021.
The design revamp adds more playful elements and, with global consumers in mind, includes the English brand name as well.
Lotte Wellfood said the new package design tilts Kkokkalcon's signature triangular-cone BI (brand identity) on a diagonal and changes the background color to add dynamism.
In the brand name area, the English "KOKALKON" is printed below the Korean to target global consumers. The slogan "So tasty, even the sound is delicious" is placed at the lower right.
Lotte Wellfood will also run a revamp-themed event on its official Instagram.
A Lotte Wellfood official said, "This design revamp focuses on visually expressing Kkokkalcon's hallmark 'crispy texture,'" adding, "We plan to keep expanding consumer touchpoints through various marketing activities, including SNS (social media) events."
Earlier, Lotte Wellfood signed an official sponsorship deal with the Korea Baseball Organization (KBO) in Mar., securing the "2026 Shinhan SOL KBO League," and is expanding consumer touchpoints for the Kkokkalcon brand by applying packaging featuring the symbols of all 10 clubs to "Kkokkalcon Spicy & Sweet Flavor."