The North Face, the global outdoor brand operated by Youngone Outdoor, moved to expand its offline touchpoints through a large-format store.
The North Face said on May 4 it opened the approximately 110-pyeong "The North Face Lotte World Mall Megastore" on the third floor of Lotte World Mall in Jamsil, Seoul.
The store is designed as a space that showcases both the authentic outdoor line and the Korea-only White Label line. Products are arranged in one place by activity—running, hiking, and climbing—as well as the season's key items.
The space concept is "an exploration base in the city." At the front of the store, the high-performance "Summit Series" is displayed to emphasize technology and brand heritage. Aimed at high-altitude and polar environments, the lineup continues to be popular, especially among enthusiasts.
The footwear category was also strengthened. The space was expanded to about twice that of existing stores, and functional products such as the VECTIV trail-running shoe series were increased. A souvenir zone for foreign tourists, including The North Face Korean-letter T-shirts, was also newly introduced.
To commemorate the store opening, The North Face is running various promotions. Customers who purchase above a certain amount will receive items such as a "The North Face shoe key ring" on a first-come, first-served basis, and those who spend 200,000 won or more will get a chance to enter a lucky draw for items such as a "GORE-TEX jacket" and a "Big Shot backpack."