Nestlé Korea said on the 4th that it will launch Starbucks Coffee Craft and NESCAFÉ Espresso Concentrate. With rising iced coffee consumption and demand for personalized drinks such as home cafes, the company appears to be making a full-fledged entry into the premium coffee concentrate market.
Starbucks Coffee Craft is a premium liquid coffee concentrate that lets consumers easily enjoy Starbucks' signature deep flavor and quality at home. The line comes in two varieties: Rich Black and Signature Caramel.
NESCAFÉ Espresso Concentrate is a high-quality liquid espresso-based product. It can be easily mixed with water, milk, or carbonated drinks, allowing consumers to enjoy coffee to their taste. It launches in two flavors: Black and Sweet Vanilla.
Apiwat Iriyapichat, head of the coffee business unit at Nestlé Korea, said, "Nestlé's goal is to satisfy both convenience and quality," adding, "Interest in iced coffee and creative coffee recipes continues to grow, but recreating them at home can feel difficult."
He added, "With the newly launched coffee concentrates, anyone can enjoy premium coffee easily and conveniently," and "We hope consumers will express their creativity and expand their personalized coffee experiences."