Paldo Co. said on the 30th that it signed an official sponsorship agreement with the Korea Baseball Organization (KBO) on the 29th.

Paldo Co. says it signs an official sponsorship agreement with Korea Baseball Organization (KBO) on the 29th. Kwon Sung-gyun, CEO of Paldo Co. (right), and Heo Gu-yeon, president of KBO, pose for a photo at the signing ceremony. /Courtesy of Paldo Co.

Paldo Co. will use this agreement to ramp up marketing that links its flagship brand "Paldo Bibimmen" with the KBO League. It will broaden brand touchpoints among baseball fans and expand consumer engagement through season-specific content.

First, Paldo Co. will unveil a limited edition of Paldo Bibimmen that reflects the characteristics of the 10 KBO League clubs. With packaging that captures each club's identity, it raised fans' interest. The product will also include player profile cards.

A Paldo Co. official said, "The KBO League has established itself as Korea's representative sports content and a cultural icon," adding, "We will continue to expand linked activities so baseball fans can experience Paldo Bibimmen in more diverse ways."

Meanwhile, Paldo Co. served as the KBO League's title sponsor in 2012.

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