Isoi has launched an experiential pop-up store themed around caring for trouble marks to expand consumer touchpoints.
Isoi said on the 30th that it will run the "Mark Lesson Project" pop-up at Isoi Seongsu in Seongsu-dong, Seoul, through the 31st of next month.
The pop-up was planned to celebrate the success of the Brightening Calming Spot Serum (trouble mark serum), released in February. About a month after launch, the product sold out on Olive Young's official mall and ranked No. 1 in sales.
The pop-up space is designed to let visitors experience the efficacy of the product's key ingredients, 98% high-purity madecassoside and Bulgarian rose. Under the concept of "smoothing out bumpy marks," visitors can take part in a mission-based program.
On site, a participatory event combining SNS channel integration, quizzes, and games will run, and those who complete missions will get a chance to win prizes. Visitors with advance reservations can join a limited-quantity giveaway event. For select products, a discount promotion will be offered based on purchase quantity.
Isoi is a functional cosmetics brand based on plant-derived ingredients, offering products that emphasize low irritation and no additives. The company plans to continue its overseas push through major online and offline distribution channels in Korea, the United States, and Japan.