Nongshim said on the 29th that it formed a partnership with China's functional food corporations "Wong Lo Kat Pharmaceutical Company."
According to Nongshim, a signing ceremony for a "mutual introduction of functional foods agreement" was held on the 28th at its headquarters in Dongjak District, Seoul. Through this, Nongshim built a strategic cooperative relationship with Wong Lo Kat Pharmaceutical Company.
With this, Nongshim plans to introduce two collagen products under its health functional food brand "Lifeill" to the Chinese market for the first time in the second half of this year through Wong Lo Kat Pharmaceutical's distribution network. The two Lifeill collagen products Nongshim will export to China for the first time are "Derma Collagen Biotin Max" and "Taengtaeng Jelly Stick."
Nongshim plans to target the Chinese market with its ultra-low-molecular (173 dalton) collagen technology. It will separately develop dedicated formulations and packaging tailored to local regulations and supply them to various distribution channels, including pharmacies, big-box retailers, and online channels.
Meanwhile, Nongshim also plans to bring Wong Lo Kat Pharmaceutical Company's throat health functional product into the domestic market.