BR Korea, which operates the franchises Baskin-Robbins and Dunkin, said on the 28th it appointed Cho Yoon-sang, former head of Korea Pizza Hut, as its new CEO.
New CEO Cho Yoon-sang is a management expert who has worked for 27 years at major domestic and overseas corporations including LG Electronics and Yum! Global. After serving as head of the marketing communication group at LG Electronics, Cho worked at the global franchise corporation Yum! Global, which operates Pizza Hut, KFC, and Taco Bell, as digital marketing director and chief marketing officer (CMO) for the Asia-Pacific region.
During the pandemic, Cho led a new channel strategy centered on delivery apps and won the "YUM! CEO Award" twice. Most recently, as CEO of Korea Pizza Hut, Cho pushed digital transformation and performance-focused organizational restructuring and led a shift to a business model centered on profitability.
BR Korea plans to accelerate brand competitiveness and digital transformation under its new leadership.
A BR Korea official said, "We expect CEO Cho to elevate the brand value of Baskin-Robbins and Dunkin, lead digital innovation, and further advance the business model."