Lotte Chilsung Beverage said on the 27th that it will launch "Cheoeum Cheoreom Classic." Cheoeum Cheoreom Classic is a product planned under the theme of "rich and smooth soju," using the same recipe introduced 20 years ago, and it improves "Cheoeum Cheoreom Jin," the higher-proof version of Lotte Chilsung Beverage's flagship Cheoeum Cheoreom.
Cheoeum Cheoreom Classic has an alcohol content of 20%, the same proof as when it was released 20 years ago. The phrase "Classic 20%" was added to better highlight the product's 20% alcohol attribute.
It also includes the additives used at the time of the original launch, such as alanine, asparagine, and xylitol. It likewise applies the current core elements of Cheoeum Cheoreom—bedrock water from the foothills of Daegwallyeong, rice distillate, and allulose—unchanged, preserving the brand's heritage.
Cheoeum Cheoreom Classic will be released in early next month. A 360 ml bottle will also be available, so it can be enjoyed at restaurants and bars, and both bottle and PET versions will be available for purchase at big-box retailers and convenience stores.
A Lotte Chilsung Beverage official said, "We planned this to offer more options to consumers who still prefer higher-proof soju, even amid the trend toward lower alcohol content in the domestic liquor market," adding, "To strengthen Cheoeum Cheoreom's brand heritage on its 20th anniversary, we decided to relaunch a renewed product inspired by the original Cheoeum Cheoreom at the time of its debut."