Seoul Jangsu Co. said "Jangsu Saeng Makgeolli" and "Dalbit Yuzu" won grand prizes at the 2026 Korea Wine & Spirits Awards, earning two crowns.
On the 27th, according to Seoul Jangsu, Jangsu Saeng Makgeolli won the grand prize in the fresh makgeolli category at the 2026 Korea Wine & Spirits Awards. Since its 1996 launch, it has represented Korea's makgeolli market. It also won the grand prize in the general takju category in 2020 and 2022, and this time achieved results again with the currently most widely distributed "green label" product.
Jangsu Saeng Makgeolli applied a recipe designed based on the know-how of 51 breweries in Seoul. It delivers the distinctive freshness and unique flavor of fresh makgeolli. It also maintains freshness through a same-day full bottling and shipping system and a distribution management framework.
"Dalbit Yuzu," which won the grand prize in the sterilized makgeolli category, has received the grand prize for six consecutive years through this year since its 2020 launch. It combines yuzu from clean Goheung, Korean rice, and Korean honey to achieve a refreshing aroma and a smooth sweetness.
Dalbit Yuzu is credited with helping expand the consumer base for makgeolli by emphasizing a bright flavor and clean taste. Based on a stylish package design and diverse distribution channels, it has expanded its presence in the premium yuzu makgeolli market.
Seoul Jangsu said its brand strategy encompassing tradition and innovation translated into results in both the market and at the tasting competition. A Seoul Jangsu official said, "We find it meaningful that Jangsu Saeng Makgeolli, which carries the value of tradition, and Dalbit Yuzu, with its innovative taste, were both recognized for quality," adding, "We will continue to enhance consumer trust through thorough quality control and research and development and help widely promote the value of Korean makgeolli."