The wine-based ready-to-drink (RTD) brand Squeeze Beer and convenience store GS25 jointly planned Sauvignon Lemon Blanc Highball, which won the grand prize in the spirits category at the 2026 Korea Wine & Spirits Awards.
On the 28th, according to Squeeze Beer, Sauvignon Lemon Blanc Highball is an RTD product with 34.5% wine as its base, setting it apart from typical neutral spirits-based highballs. By not using neutral spirits and manufacturing on a wine base, it preserves wine's inherent aroma, acidity, and body. It is said to deliver a clean yet deep flavor, achieving a natural balance of taste that is hard to find in conventional highballs.
It also adds actual lemon slices to enhance visual freshness and flavor. Designed at 500 ml with 4.5% alcohol by volume, it can be enjoyed without burden. Sauvignon Lemon Blanc Highball is currently sold at GS25 and GS The Fresh.
Recently, the RTD liquor market has evolved beyond products that are simply light and easy to drink, moving toward an emphasis on the quality of the ingredients and completeness of flavor. In this trend, Sauvignon Lemon Blanc Highball is evaluated as a product that presents a new category—wine highball—and shows the potential to broaden the market base.
A Squeeze Beer official said, "This award recognizes the potential of the wine-based RTD market," and added, "We plan to continue introducing new drinking experiences based on differentiated ingredients and design."