Nongshim said on the 24th that its Potato Chip Kyochon soy sauce chicken flavor, released on the 23rd, surpassed sales of 2 million bags in a month.
Potato Chip Kyochon soy sauce chicken flavor is a product developed in collaboration with the chicken brand Kyochon Chicken that captures the taste of its signature soy sauce chicken.
Nongshim said its sports-linked marketing efforts are also driving the popularity of Potato Chips. On the 18th, Nongshim held a Potato Chip Potenterjim brand day event in collaboration with the NC Dinos professional baseball team and operated a Potato Chip experience booth at the stadium.
A Nongshim official said, "We are seeing positive feedback from consumers for offering a distinctive snack experience by adding the flavor of soy sauce chicken to Potato Chips' signature crunch," adding, "We plan to continue introducing products that incorporate the appeal of popular K-food into Potato Chips so they can be easily enjoyed in everyday life."