APR said on the 23rd that Medicube's "Collagen Night Wrapping Mask," the company's flagship brand product, has surpassed a cumulative 10 million units sold at home and abroad. Launched in Feb. 2022, it reached the milestone in about two years and is currently sold in Korea, the United States, Japan and the United Kingdom.
The product uses a "wrapping texture" applied before sleep. It forms a thin film on the skin surface that stays in place for a set time to help with moisture and elasticity care, and its differentiated application method from conventional cosmetics drew attention early on. It also has the advantages of transferring less to pillows or bedding and feeling lightweight.
Performance is continuing in global markets. In the United States, cumulative sales have exceeded 3 million units, and during Amazon's "Big Spring Sale" in Mar., it ranked No. 2 bestseller across the entire cosmetics category, following Medicube's "Zero Pore Pad."
An APR official said, "Based on its easy application and elasticity care effects, consumers at home and abroad continue to show steady interest," adding, "We will strengthen K-beauty competitiveness in the global market on the strength of differentiated product performance."