Seon-yang Soju said on the 22nd that it released a product with matcha flavor, "Seon-yang Matcha." The product will be sold exclusively at GS convenience stores nationwide.
Seon-yang Matcha was planned to reflect the "matcha trend" spreading in the food and beverage industry. While there are many coffees and desserts using matcha, this is the first time matcha has been used in diluted soju.
Seon-yang Matcha contains 1% matcha extract powder, highlighting matcha's characteristic bittersweet yet fragrant taste. With special filtration and a proprietary recipe, it reduces muddiness for a smoother finish. The alcohol content is 14.9%.
In particular, as a zero-sugar (sugar-free) product, it targets the tastes of the MZ generation (born from the late 1980s to the early 2000s), who are interested in the healthy-pleasure and wellness trends, as well as at-home and solo drinkers. A 640 ml PET bottle enhances convenience and value for money.
Cho Ung-rae, chair of Seon-yang Soju, said, "Soju should go beyond simple drinking to become a 'delicious joy' that fulfills personal taste and emotion," adding, "We hope Seon-yang Matcha will serve as an opportunity to bring new diversity to the soju market."