Tongnamujip Dakgalbi collaboration promo poster. /Courtesy of OTOKI

OTOKI said on the 22nd that it has launched three unconventional menu items in collaboration with Tongnamujip Dakgalbi. Tongnamujip Dakgalbi is a leading local dakgalbi brand that began in Chuncheon in 1978 and is recognized for its taste by both tourists visiting Chuncheon and local customers.

The collaboration was planned with Tongnamujip Dakgalbi, which uses the slogan "Korea's No. 1 dakgalbi," to deliver a new culinary experience using OTOKI products. The collaboration menu consists of three items: ▲ iron griddle dakgalbi spaghetti (noodle add-on) ▲ Chodang corn corn-cheese potato pancake ▲ tuna mayo rice balls.

The collaboration menu will be sold at all Tongnamujip Dakgalbi locations for about three months until July 15. At the Tongnamujip Dakgalbi main store, a special pop-up store (temporary shop) with OTOKI will be set up.

An OTOKI official said, "We plan to offer the joy of a different taste through this meeting with a representative local restaurant of Chuncheon," adding, "We will continue to collaborate with a variety of dining brands to consistently propose new brand experiences to consumers."

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