Simmons said on the 22nd that it reopened the renovated "Simmons Shinsegae Department Store Daejeon."
The renovated store opened on basement level one of Shinsegae Department Store Daejeon in Yuseong-gu, Daejeon.
Simmons Bed said the renovation was designed to allow private product trials in a space about 1.5 times larger than before. Simmons noted that applying the curved "gansal partition" maximized a high-end sensibility and a cozy atmosphere.
At Simmons Shinsegae Department Store Daejeon, popular models among Simmons' flagship Beautyrest mattresses, including "Edison," "William," "Henry," and "Giselle," are on display. The top-of-the-line Beautyrest Black models "Lucille" and "Lauren" are also being showcased.
To mark the reopening, Simmons Bed is offering price discounts and gifts by purchase amount. It is also running the "Bigger and More" promotion currently underway. Simmons said, "The Bigger and More promotion is an event prepared to reflect the trend that the bigger the bed, the better—'geogeoeikseon (巨巨益善)'—and that the more diverse the bedding, such as comforters and pillows, the higher the quality of sleep—'dadaeikseon (多多益善).'"