Hitejinro said on the 21st that the British premium whisky "King Charles Blended Scotch Whisky" will be available at all GS25 stores.
King Charles Blended Scotch Whisky is a British premium whisky that Hitejinro has distributed in Korea since Nov. 2023. It was created in tribute to King Charles II, who revived art and culture in the 17th century and enjoyed the essence of life.
It is completed by blending top-quality malt distillates, carefully selected from Scotland's Speyside and Highland regions, with grain whisky from the Lowland region. It features a clean and refreshing vanilla aroma and a soft, sweet flavor that fills the palate.
It won gold at the Global Scotch Whisky Masters in 2023 and 2025, and gold at the International Spirits Challenge in 2024.
The bottle design was also renewed to strengthen the brand identity. In particular, the crown shape on the front label was changed to a hand-drawing style to emphasize a premium image. The Roman numeral "II" in silver and white tones was applied to allow intuitive recognition of the brand story centered on King Charles II. The Roman numeral logo was also applied to the bottle cap to enhance design unity, and gold color was added overall to complete a classic mood.
King Charles Blended Scotch Whisky is available for purchase at GS25 nationwide starting this month.