Running shoe brand FAAB Korea unveiled a new carbon running shoe.
FAAB, which carries the meaning "free as a bird," has produced and distributed small-batch products for more than 20 years and is known among a niche group of domestic marathoners and other enthusiasts as a high-performance, value-for-money brand.
FAAB Korea said on the 21st it has launched the Carbon-Navi, a running shoe featuring a full carbon plate. It is characterized by rebound that helps cut times and stability that reduces strain on the ankles and knees.
With the recent increase in the running population, demand for carbon running shoes is rising, but high prices, short lifespans, and injury concerns are cited as limitations. The company said it has been developing the product as a daily-use carbon shoe that addresses these drawbacks.
In the Carbon-Navi midsole, advanced composite material (E-TPU) is combined with a full carbon plate to secure rebound while reducing wobble, and a 4 mm heel-toe drop structure was applied to promote stable running. Durability was engineered with a target of more than 1,000 km of use. The outsole uses a high-abrasion CPU material to reduce wear.
The upper uses a TPU-based engineered mesh for breathability and light weight, and the insole features a dual structure of Ortholite and polyurethane to enhance cushion retention and shock dispersion. The forefoot width is 3E (EEE) spec.
A FAAB Korea official said, "By eliminating excessive marketing expense and distribution markups, we adopted the most reasonable price possible," adding, "the product will be sold through Naver Store, and 10% of the revenue will be used to support young people's running."