Dongwon Home Food said on the 21st that its low-sugar, low-calorie specialty brand Vivid Kitchen has officially launched on Amazon Australia.
Vivid Kitchen will showcase a range of products on Amazon Australia, including Korean-style bulgogi sauce and the representative alternative sweetener allulose, as well as zero-sugar ade and konjac jelly.
Dongwon Home Food said the Amazon Australia launch was based on its performance on Amazon in the United States. Vivid Kitchen began selling on Amazon in the United States last year. It recorded 600% growth within a year of the launch.
Beyond Amazon in the United States and Australia, Dongwon Home Food plans to enter the global market through new distribution channels. A Dongwon Home Food official said, "As global consumers' demand for K-food has grown and the 'Healthy Pleasure' trend has taken hold in the Australian market, interest in healthy Korean food is also high," adding, "We will introduce a variety of Vivid Kitchen products that deliver Korean flavors while being low-sugar and low-calorie for health."