Musinsa will acquire B Media Company, which publishes the brand documentary magazine "Magazine B."
A Musinsa official said on the 20th that the companies mutually agreed to inherit and develop the brand heritage that B Media Company and "Magazine B" have built and acquired the entire equity stake.
Magazine B is a brand documentary magazine launched in 2011. It has documented more than 100 brands, including Freitag, Patagonia, Muji, and Tsutaya. From its first issue, it published an English edition and sold more than 1.7 million copies in over 40 countries.
Musinsa said the acquisition secures the media capabilities needed to expand in the global market. It plans to strengthen its global business based on Magazine B's accumulated overseas network and influence, brand editorials, and creative experience.
The two companies plan to grow Magazine B into a global brand beyond a simple media outlet. They will also consider expansion into intellectual property (IP) and licensing businesses. Even after the acquisition, Magazine B's editorial direction and media independence will be maintained. The existing management will continue to run the organization.