ably Corporation (ably) said on the 20th it will launch its first in-house beauty brand, "BYBLY" (BYBLY).
BYBLY is a brand that carries the meaning of "by ably" and was planned based on the 10s–20s customer data accumulated by ably. It analyzed taste, purchase, and review data on the platform to introduce products that reflect real demand. The products will be sold exclusively on the ably app.
The first lineup consists of two daily makeup products. "Dal Cushion" focuses on correcting flaws such as breakouts and marks, which are major concerns for customers in their teens and 20s. It enhances coverage and adherence so that even customers with oily skin can achieve a high-finish complexion.
"Cushion Refill Shot" is a DIY refill kit designed to let any cushion, regardless of brand, be used again like new. It includes a syringe-shaped refill container filled with foundation solution, an impregnated sponge, and dedicated tweezers.
In June, it plans to add "3.3 Mascara." Three units come in a single package to emphasize value for money. It is segmented into a capacity optimized for the usage period (3.3g), allowing users to replace the product regularly.
ably plans to expand its beauty private-brand lineup while also pursuing collaborations with onboarded brands and product planning linked to the fashion category. To mark the launch of BYBLY, it will run a promotion from on the 22nd to on the 10th of next month. During the first phase (the 22nd–28th), it will offer discounts of up to 50% through coupons, and from the 4th of next month it will continue with a second promotion.