hy said on the 20th that it launched the total pet care platform "QtoPet."
QtoPet is a platform that manages the entire life of companion animals. hy explained that as the share of households with pets in Korea has expanded to about 30%, it built an online mall operated separately from its existing company mall "hy Fredit."
QtoPet built its product lineup around premium food. It will first introduce products from the global brand "Animonda" and "Dr. Pol," launched by U.S. veterinarian Jan Pol.
It also offers supplementary food. Customers can purchase handmade treats and nutritional treats from the existing hy Petcroot brand. The three varieties of the pet milk "Healthy Dog Project Wal Pet Milk" will be renewed with enhanced functionality.
QtoPet provides AI-based health diagnostics and microbiome analysis. By uploading a photo of a pet, users can analyze major health conditions such as patellar luxation. Through microbiome analysis using a fecal kit, it can also predict the likelihood of seven major diseases, including intestinal health issues, arthritis, and dermatitis.
QtoPet plans to expand the scope of its services going forward. It will introduce veterinarian consultations to advance its care features and will roll out lifestyle goods in stages.
An hy official said, "QtoPet is a platform that comprehensively manages the lives of companion animals," adding, "We will enhance customer satisfaction by providing a differentiated care experience."