Lotte Wellfood said on the 20th it is launching collaboration products with the Korea Baseball Organization (KBO) and will hold the "2026 KBO snack all-star game."
Three brands—Pepero, Xylitol, and Kkokkalcorn—joined this collaboration.
The products feature designs tailored to each brand. Five types of Pepero (Original, Almond, Crunky, Choco Filled, White Cookie) will roll out design packages using club emblems, mascots, and uniforms.
Xylitol applied club emblems to the "Xylitol Original" container product, mascots to the "Xylitol Alpha" container product, and included all 10 clubs' symbols on the "Kkokkalcorn spicy-sweet flavor" package.
Lotte Wellfood is also running a purchase verification event offering player-autographed goods as prizes.
Lotte Wellfood signed an official sponsorship agreement for the "2026 Shinhan SOL KBO League" with the KBO and is rolling out various promotions for baseball fans.
In addition to the regular season, it plans to offer dedicated products and a variety of events aligned with key KBO dates such as the all-star game. Lotte Wellfood said it also plans to release special goods-pack plan products for fans featuring five items: Pepero, Xylitol, Kkokkalcorn, Mon Cher, and Crunky Choco Bar.
A Lotte Wellfood official said, "As an official sponsor of the KBO League, we will continue to introduce new products and a variety of events that can increase fans' enjoyment."