Convenience store 7-Eleven said on the 19th that it has launched four unusual desserts in collaboration with Dr. Chung's Food, using the flagship brand "Vegemil." It appears to be in step with the "retro trend" craze that is popular among the MZ generation (those born from the late 1980s to the early 2000s).
Through this collaboration, 7-Eleven reinterpreted the Heritage (heritage) of Dr. Chung's Food's flagship brand "Vegemil" and brought it to life as refrigerated desserts. It applied package designs that preserve Vegemil's distinctive retro image as is.
Starting on the 22nd, two cream rolls and a pound cake will be released. The cream rolls come in two varieties, "soy milk cream roll" and "black bean soy milk cream roll," each blending original Vegemil A and black bean soy milk into the bread and cream to capture soy milk's inherent flavor. The "black bean mini pound" offers a clean taste using nutty soybean powder and black bean soy milk.
On the 29th, the "soy milk cupcake" will be additionally released. It features soft pieces of castella with a higher soy milk content, filled with a nutty and clean-tasting cream. The cup format fits in one hand, making it easy to carry.
To commemorate the launch of the new products, 7-Eleven will also hold a promotion. For the month of May, if you purchase one of the four Vegemil desserts together with Daily Low-Sugar Soy Milk (190 ml), you will get a 700 won discount.